We Convert Booth Visits into Memorable Discoveries.We’re your event engagement engine. We guide the right crowd to your booth, inspiring connections that attendees choose to remember long after the show.
Welcome to ShowTrail.We’re the ultimate tool for turning event visitors into lasting customers. With ShowTrail, you’ll seamlessly connect with attendees, creating experiences that linger and relationships that last.ShowTrail enhances both your attendees’ experience and your team’s performance. As crowds gather and interactions multiply, our platform ensures that your brand is discovered, understood, and remembered - before, during, and after the event. Even when your team is at capacity, ShowTrail continues to drive brand awareness and comprehension, making every connection count.
Maximize Your Reach and EngagementWith ShowTrail, your brand stands out at every stage—before, during, and after the event. Our platform ensures that every attendee can connect with your brand, creating lasting impressions that lead to loyalty.
Pre-Event AwarenessBuild excitement and awareness before the event starts, ensuring attendees seek out your booth.
In-Event EngagementKeep attendees engaged during the event with interactive features that draw them to your brand, even when your booth is busy.
Post-Event Follow-UpContinue the conversation after the event, turning initial interest into lasting relationships.
Experience-Driven Features for Lasting Impact.
Go beyond traditional event marketing with ShowTrail. Our platform offers innovative tools that engage attendees, drive meaningful interactions, and ensure your brand leaves a lasting impression.
01Attendee Journeys Guide attendees through tailored experiences that make your brand unforgettable.
72% of attendees say they are more likely to engage with a brand that provides personalized experiences65% of consumers feel more connected to brands that offer tailored experiences
72% of attendees say they are more likely to engage with a brand that provides personalized experiences65% of consumers feel more connected to brands that offer tailored experiences
02Data-Driven InsightsLeverage actionable data from every interaction to gain deep insights into attendee behavior, optimizing your engagement strategies.Brands using data-driven strategies see a 20% increase in customer satisfaction75%of event marketers say data insights improved their follow-up strategies significantly
Brands using data-driven strategies see a 20% increase in customer satisfaction75%of event marketers say data insights improved their follow-up strategies significantly03Effortless Lead AcquisitionShowTrail simplifies consent collection, ensures data accuracy, and integrates leads - minimizing costs and errors to keep connections strong.70%of event marketers struggle with accurate data collection in their follow-up processAutomating data collection can reduce lead processing costs by up to 30%
70%of event marketers struggle with accurate data collection in their follow-up processAutomating data collection can reduce lead processing costs by up to 30%
04Interactive EngagementBoost engagement with interactive elements like trivia, scavenger hunts, and more, making your brand an event highlight.Interactive content generates 2X more engagement than static contentEngagement rates can increase by 50% when gamification elements are used
Interactive content generates 2X more engagement than static contentEngagement rates can increase by 50% when gamification elements are usedExplore How ShowTrail Elevates Your Event Experience.
Discover real-world scenarios where ShowTrail empowers exhibitors to overcome challenges, engage attendees, and achieve lasting results.
Maximizing Engagement at a Crowded EventCase 1/8
ChallengeYour booth is attracting attention, but high traffic makes it difficult to engage with every attendee.
Maximizing Engagement at a Crowded EventCase 1/8
Use CaseImagine you're at a major industry trade show, and your booth is drawing a large crowd. While this is a positive sign, your team is quickly overwhelmed, unable to engage meaningfully with every interested attendee. Research shows that 80% of attendees remember a booth based primarily on their interaction with the staff(The Trade Group). However, when staff are overwhelmed, many potential leads slip through the cracks, walking past without engaging.
Maximizing Engagement at a Crowded EventCase 1/8
SolutionShowTrail steps in to solve this problem by providing a digital platform that allows attendees to interact with your brand even when your team is occupied. The app offers features like instant access to product information, virtual tours, and interactive content that can capture attendee interest in real-time, ensuring no lead is missed. Attendees use the ShowTrail app and QR codes to explore your offerings at their own pace.
Maximizing Engagement at a Crowded EventCase 1/8
OutcomeBy digitizing parts of the engagement process, ShowTrail ensures that even in the busiest times, your booth remains effective at capturing and nurturing leads. This strategy not only helps you engage more attendees but also improves the quality of interactions by allowing your team to focus on high-priority leads.
Driving Post-Event Follow-UpCase 2/8
ChallengeAfter the event, staying connected with attendees is crucial, but traditional follow-ups often get lost in the noise.
Driving Post-Event Follow-UpCase 2/8
Use CaseFollowing up after a trade show is critical, yet 70% of event marketers struggle with accurate data collection in their follow-up processes(Help Scout). This inaccuracy leads to missed opportunities and wasted resources as contact details are often incorrect or incomplete.
Driving Post-Event Follow-UpCase 2/8
SolutionShowTrail automates and streamlines the entire process of data collection and follow-up. Attendees can opt-in and provide their contact details directly through the app, ensuring 100% accurate data. Moreover, by integrating this data with your CRM, ShowTrail allows you to send personalized follow-ups quickly and efficiently, reducing the cost and effort associated with manual data entry.
Driving Post-Event Follow-UpCase 2/8
OutcomeThis approach ensures that your follow-up campaigns are not only timely but also highly targeted, leading to better engagement and conversion rates. By eliminating data inaccuracies and automating the follow-up process, ShowTrail helps turn post-event interest into lasting relationships.
Planning Ahead with ShowTrailCase 3/8
ChallengeAttendees often arrive at consumer shows without a clear plan, resulting in missed opportunities to connect with exhibitors that align with their interests.
Planning Ahead with ShowTrailCase 3/8
Use CaseConsider an attendee preparing for a large consumer show or expo. With hundreds of booths to visit, it’s easy to become overwhelmed and miss out on key exhibitors. In fact, 81% of retail shoppers that make meaningful conversion decisions conduct online research before making a purchase (Mailmodo), and this behavior extends to consumer shows as well. Attendees who plan ahead are more likely to have meaningful interactions and discover brands that match their needs.
Planning Ahead with ShowTrailCase 3/8
SolutionShowTrail empowers attendees to plan their visit in advance by offering an interactive event map, personalized recommendations, and a scheduling feature. Attendees can browse exhibitors, bookmark their favorites, and even schedule meetings directly within the app. This allows them to arrive at the event with a clear agenda, ensuring they make the most of their
Planning Ahead with ShowTrailCase 3/8
OutcomeAttendees who use ShowTrail to plan ahead are more likely to engage with exhibitors that meet their specific interests, leading to higher satisfaction and better ROI for both attendees and exhibitors. This proactive approach maximizes the efficiency of the event experience, turning casual browsing into purposeful interactions.
Ready to Elevate Your Event Experience?Let’s chat about how ShowTrail can help you connect with more attendees, build lasting relationships, and make your brand unforgettable.
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