We Turn Booth Visits into Lasting Connections.ShowTrail helps bring the right people to your booth. We spark real moments that guests remember long after the event.
Welcome to ShowTrail.ShowTrail makes it easy to turn visitors into loyal customers. Our platform helps you connect, build trust, and create experiences that stick.We improve the event for both your guests and your team. As more people stop by, ShowTrail makes sure your brand stands out before, during, and after the show. Even when things get busy, we help you stay clear, strong, and unforgettable—so every connection counts.
Reach More People. Keep Them Engaged.ShowTrail helps your brand shine before, during, and after the event. We make it easy for every guest to connect with you and remember the experience.
Pre-Event AwarenessBuild buzz before the show starts. ShowTrail helps your booth get noticed so guests are excited to find you.
In-Event EngagementKeep people interested during the event with fun, interactive tools that draw them to your booth—even when it’s busy.
Post-Event Follow-UpStay connected after the event. Turn first-time interest into strong, lasting relationships with easy follow-up tools.
Smart Features That Make Every Event Count.
ShowTrail gives you tools that make events fun, simple, and unforgettable. From the first hello to the last follow-up, we help your brand shine and your guests stay connected.
01Attendee Journeys Give every guest a path that feels personal. When the experience is built for them, they remember you.
7 in 10 guests engage more with brands that personalize.2 in 3 feel closer to brands that make it personal.
7 in 10 guests engage more with brands that personalize.2 in 3 feel closer to brands that make it personal.
02Data InsightsSee what your guests love most. Turn event data into clear steps that improve your strategy.Data-led brands see 20% happier customers.3 in 4 marketers say data makes follow-ups work better.
Data-led brands see 20% happier customers.3 in 4 marketers say data makes follow-ups work better.03Easy Lead CaptureCollect contacts without the hassle. ShowTrail keeps your data clean and cuts down costs.70%of marketers say data errors slow them down.Smart automation can lower lead costs by 30%.
70%of marketers say data errors slow them down.Smart automation can lower lead costs by 30%.
04Interactive FunMake your booth the place to be. Use games, trivia, or scavenger hunts to spark excitement.Interactive content drives 2X more engagement.Gamified features boost engagement by 50%.
Interactive content drives 2X more engagement.Gamified features boost engagement by 50%.See How ShowTrail Makes Events Better.
Check out real stories of how ShowTrail helps teams solve challenges, connect with guests, and create results that last
Maximizing Engagement at a Crowded EventCase 1/8
ChallengeYour booth is attracting attention, but high traffic makes it difficult to engage with every attendee.
Maximizing Engagement at a Crowded EventCase 1/8
Use CaseImagine you're at a major industry trade show, and your booth is drawing a large crowd. While this is a positive sign, your team is quickly overwhelmed, unable to engage meaningfully with every interested attendee. Research shows that 80% of attendees remember a booth based primarily on their interaction with the staff(The Trade Group). However, when staff are overwhelmed, many potential leads slip through the cracks, walking past without engaging.
Maximizing Engagement at a Crowded EventCase 1/8
SolutionShowTrail steps in to solve this problem by providing a digital platform that allows attendees to interact with your brand even when your team is occupied. The app offers features like instant access to product information, virtual tours, and interactive content that can capture attendee interest in real-time, ensuring no lead is missed. Attendees use the ShowTrail app and QR codes to explore your offerings at their own pace.
Maximizing Engagement at a Crowded EventCase 1/8
OutcomeBy digitizing parts of the engagement process, ShowTrail ensures that even in the busiest times, your booth remains effective at capturing and nurturing leads. This strategy not only helps you engage more attendees but also improves the quality of interactions by allowing your team to focus on high-priority leads.
Driving Post-Event Follow-UpCase 2/8
ChallengeAfter the event, staying connected with attendees is crucial, but traditional follow-ups often get lost in the noise.
Driving Post-Event Follow-UpCase 2/8
Use CaseFollowing up after a trade show is critical, yet 70% of event marketers struggle with accurate data collection in their follow-up processes(Help Scout). This inaccuracy leads to missed opportunities and wasted resources as contact details are often incorrect or incomplete.
Driving Post-Event Follow-UpCase 2/8
SolutionShowTrail automates and streamlines the entire process of data collection and follow-up. Attendees can opt-in and provide their contact details directly through the app, ensuring 100% accurate data. Moreover, by integrating this data with your CRM, ShowTrail allows you to send personalized follow-ups quickly and efficiently, reducing the cost and effort associated with manual data entry.
Driving Post-Event Follow-UpCase 2/8
OutcomeThis approach ensures that your follow-up campaigns are not only timely but also highly targeted, leading to better engagement and conversion rates. By eliminating data inaccuracies and automating the follow-up process, ShowTrail helps turn post-event interest into lasting relationships.
Planning Ahead with ShowTrailCase 3/8
ChallengeAttendees often arrive at consumer shows without a clear plan, resulting in missed opportunities to connect with exhibitors that align with their interests.
Planning Ahead with ShowTrailCase 3/8
Use CaseConsider an attendee preparing for a large consumer show or expo. With hundreds of booths to visit, it’s easy to become overwhelmed and miss out on key exhibitors. In fact, 81% of retail shoppers that make meaningful conversion decisions conduct online research before making a purchase (Mailmodo), and this behavior extends to consumer shows as well. Attendees who plan ahead are more likely to have meaningful interactions and discover brands that match their needs.
Planning Ahead with ShowTrailCase 3/8
SolutionShowTrail empowers attendees to plan their visit in advance by offering an interactive event map, personalized recommendations, and a scheduling feature. Attendees can browse exhibitors, bookmark their favorites, and even schedule meetings directly within the app. This allows them to arrive at the event with a clear agenda, ensuring they make the most of their
Planning Ahead with ShowTrailCase 3/8
OutcomeAttendees who use ShowTrail to plan ahead are more likely to engage with exhibitors that meet their specific interests, leading to higher satisfaction and better ROI for both attendees and exhibitors. This proactive approach maximizes the efficiency of the event experience, turning casual browsing into purposeful interactions.
Ready to Make Your Next Event Shine?Let’s talk about how ShowTrail helps you meet more guests, grow strong connections, and keep your brand top of mind.Get in Touch
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