ShowTrail – Enhance Your Consumer Show Experience

Challenge

Your booth is attracting attention, but high traffic makes it difficult to engage with every attendee.

Use Case

Imagine you're at a major industry trade show, and your booth is drawing a large crowd. While this is a positive sign, your team is quickly overwhelmed, unable to engage meaningfully with every interested attendee. Research shows that 80% of attendees remember a booth based primarily on their interaction with the staff(The Trade Group). However, when staff are overwhelmed, many potential leads slip through the cracks, walking past without engaging.

Solution

ShowTrail steps in to solve this problem by providing a digital platform that allows attendees to interact with your brand even when your team is occupied. The app offers features like instant access to product information, virtual tours, and interactive content that can capture attendee interest in real-time, ensuring no lead is missed. Attendees use the ShowTrail app and QR codes to explore your offerings at their own pace.

Outcome

By digitizing parts of the engagement process, ShowTrail ensures that even in the busiest times, your booth remains effective at capturing and nurturing leads. This strategy not only helps you engage more attendees but also improves the quality of interactions by allowing your team to focus on high-priority leads.