Pre-Event Awareness

Preparation is key to making the most of any event, and it starts well before attendees arrive on the show floor. Today’s attendees are more informed than ever, with 81% of retail shoppers conducting online research before making a purchase​ (Mailmodo). This behavior isn’t limited to retail—it applies to trade shows as well. Attendees are not just wandering the aisles; they’re arriving with a plan, having researched which exhibitors align with their needs and interests.

ShowTrail taps into this trend by providing a platform where your brand can connect with potential customers before the event even begins. This early engagement is crucial because it empowers attendees to arrive at your booth with a clear understanding of what they want to explore, making them more likely to engage deeply and meaningfully. Studies show that 79% of consumers feel empowered when they can conduct their own research​ (ConsumerGravity), and this empowerment translates into more informed, confident, and ultimately more convertible leads.

By offering digital content that attendees can access beforehand, ShowTrail ensures that your brand stands out in their pre-event research. This not only increases the likelihood of attracting the right visitors but also transforms their experience from passive observation to active engagement, setting the stage for more successful interactions at the event.

In-Event Engagement

Without a way to trigger an interaction—whether through staff engagement or a digital tool like ShowTrail—an exhibitor risks losing a potential attendee in as little as 4.8 seconds. Studies show that it takes just 4.8 seconds for an attendee to walk past a standard 10×10 booth (Lumavate)​. Given that 80% of visitors remember a booth based primarily on their interaction with the staff ​(The Trade Group), this short window of time highlights the critical need for immediate engagement. If there is no means to catch the attendee s attention, whether human or otherwise, the opportunity to make a lasting impression is often lost within seconds.

Post-Event Follow-Up

After the event, staying memorable and maintaining the connection with attendees is critical. Traditional print materials often fail in this regard, with up to 80% of brochures and flyers being discarded shortly after the event (Selby s)​. In today s digital age, attendees are increasingly looking for more engaging ways to revisit their experiences. In fact, 88% of event attendees prefer accessing digital content after an event ​(Stova).

ShowTrail meets this need by allowing attendees to revisit their favorite moments and explore products they liked at any time through the app. This continued access ensures that your brand remains top of mind, long after the event concludes. Additionally, ShowTrail’s digital platform enhances re-engagement opportunities, enabling you to follow up seamlessly with attendees, whether through in-app notifications or the leads generated by the app. With 83% of exhibitors believing that event technology boosts attendee engagement ​(Bizzabo)​, ShowTrail not only helps your brand be remembered but also transforms fleeting interest into long-lasting relationships.